Still considering hiring a professional coach to help you take your career to the next level? Before you embark on that journey, take a moment to read this article…
Last week I wrote about the benefits of hiring a professional coach and why you need one even if you don’t hold a high-level position within your company. The things that a coach can do for your personal and professional life are uncanny, and if you missed the article you can read it by clicking here.
While it’s important to have a clear understanding of what a coach can and will do for you, it’s as equally important to know what your coach WILL NOT do for you.
Why is that?
Imagine that you just recently purchased the latest iPhone based on Apple’s marketing campaigns that highlighted all the new features and how they made life easier for you. You rush to the nearest Apple store, purchase the phone, and get it set up only to realize that your brand new smart phone does everything for you except make phone calls!
You wouldn’t be so happy about that purchase, would you?
My objective here is to help you make an informed decision on what’s best for your life, not influence you to take a journey that you aren’t ready for.
So without further ado, here are three things that a professional coach will not do for you.
#1 Your coach WILL NOT make decisions on your behalf
Many people that hire a coach for the first time don’t truly understand how coaching works. They think they’ll be able to lay out their problems to their new coach and magically him or her will give them all the answers.
This couldn’t be further from the truth
A great coach will make suggestions, but never decisions. The point of having a coach is to help you develop the insight and skills necessary to take more control of your career and your life, if you have someone in your corner making all the decisions for you then you haven’t taken any control at all-you’ve simply passed the responsibility over to someone else.
Think of it in terms of having a boxing coach: your coach can assess your technique and make suggestions that will help you improve your punches and stamina, but ultimately you must get in the ring and fight the opponent yourself.
#2 Your Coach WILL NOT give you all the answers
Much like number one, many people expect that a coach will give them all the answers to their problems- not true. A great coach will always allow their clients to discover their own answers, that’s where true growth takes place.
Let me give you an example
One of my most recent clients was a business owner that provided I.T. services to his clients. One of the issues he was struggling with was making enough revenue to keep his business afloat, so I had him pull all his financial records including invoices, taxes, and overhead. Then I had him identify his current billable rate while we compared it to the national rate that his competitors were charging. What he soon realized was that the answer to his problem wasn’t in how he ran his business, but in how much he was charging his clients. Compared to the national rate he was drastically undercharging for his services, once he raised his rates he doubled his revenue overnight and continued to grow his business.
A great coach will not give you the answers you seek, but what they will do is create awareness by taking you through the process which then allows you to discover the answers for yourself.
Again, this is where the greatest amount of growth takes place.
#3 Your coach WILL NOT also be your cheerleader
The role of a coach is to help you get better, even if that means calling you out on your own mess from time to time.
The role of a cheerleader is to make you feel like you’re the MVP even when you’re performing like you deserve to be benched.
See the difference?
That isn’t to say that your coach won’t always be in your corner and provide you with a source of inspiration, it just means that your coach’s role is to also hold you accountable and give you space to own up to your mistakes so that the two of you can correct them and you can perform at a higher level. When you work with a coach that constantly has you look at the person in the mirror and be honest with who you are compared to who you want to be, it lays the foundation for improvement.
That type of accountability and self-awareness isn’t always easy to handle, but if you want to perform at a higher level you’re going to have to be okay with getting uncomfortable from time to time.
In conclusion, there are many things a coach can and will do for you as their client, but before you make the decision to hire a coach its equally important that you understand the things that they will not do for you as well.
If you still feel that hiring a coach is right for you then click here and let’s discuss how to take your career to the next level.